Asics signs on as presenting sponsor for Los Angeles Marathon
Participating in this sponsorship deal:
About Sponsor:
ASICS is a Japanese athletic equipment company. ASICS produces professional footwear and sports equipment designed for football, running, netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, cheerleading, lacrosse, and for many other sport disciplines.
About Property:
The LA Marathon is an annual running event held each spring in Los Angeles, California. The 26.219 mile footrace, inspired by the success of the 1984 Summer Olympic Games, has been contested every year since 1986.
"Our partnership with Conqur to become the presenting sponsor of the Los Angeles Marathon solidifies our commitment to the run category," said Koichiro Kodama, CEO of ASICS North America. "ASICS is back and more dedicated than ever to drive our brand forward as we build off of the very foundation we were created on – performance running. We are honored to have this opportunity once again and look forward to reconnecting with our core audience to bring the west coast community together to celebrate this great sport."
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