July 24, 2019
Budweiser signs on as official sponsor for AFC Ajax

Participating in this sponsorship deal:

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The financial terms of the agreement have not been made public, but Dutch newspaper De Telegraaf says the deal will see the Anheuser Busch InBev (AB InBev) brand, which trades under the name Bud in the Netherlands, pay the Eredivisie club more than €12 million (US$14.9 million).
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