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November 06, 2014
Carlsberg signs on as official sponsor for Liverpool FC
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Carlsberg signs on as sponsor for Liverpool FC
Carlsberg, the club’s front-of-shirt sponsor for 17 years, became Liverpool’s official beer partner in 2010 after Standard Chartered agreed to pay US$130 million over four years for front-of-shirt placement.
Read more at www.sportspromedia.com »
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