Chevrolet signs on as official sponsor for Richard Childress Racing
Participating in this sponsorship deal:
About Sponsor:
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors.
About Property:
RCR Enterprises, LLC, doing business as Richard Childress Racing, is a NASCAR team based in Welcome, North Carolina, and is owned and operated by former driver Richard Childress. The team currently fields the #27 Menards Chevrolet for Paul Menard, the #29 Budweiser/Jimmy John's Chevrolet for Kevin Harvick, and the #31 Caterpillar Inc./General Mills Chevrolet for Jeff Burton in the Sprint Cup Series. In the Nationwide Series, the team fields the #2 OneMain Financial Chevrolet Impala for Elliott Sadler, the #3 AdvoCare Chevrolet for Austin Dillon, and the #33 Rheem/Menards/South Point Hotel, Casino & Spa Chevrolet for various drivers. In the Truck Series, the team fields the #2 Chevrolet Silverado for Tim George, Jr. and Brendan Gaughan, the #3 Bass Pro Shops Chevrolet Silverado for Ty Dillon and the #22 Rip It Chevrolet Silverado for Joey Coulter in the. RCR also runs developmental drivers in the ARCA Racing Series, fielding the #31 Chevrolet for Tim George, Jr.. RCR has fielded cars for notables such as Dale Earnhardt, Ricky Rudd, and Neil Bonnett. RCR has had at least one car in every Cup race since late 1972, the longest such active streak.