September 23, 2015
Coca-Cola signs on as official sponsor for ESPN College GameDay

Participating in this sponsorship deal:

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ATLANTA–(BUSINESS WIRE)–Coke Zero™ is bringing its first-of-its-kind drinkable marketing campaign to the football field, giving fans a chance to try delicious and refreshing zero-calorie Coke Zero through multiple innovative avenues. This season, Coke Zero is expanding the “You Don’t Know Zero ‘Til You’ve Tried It”™ campaign through a fully integrated drinkable campaign using multiple broadcast spots, traditional media, digital, out-of-home, retail, social media engagement and the most popular pre-game show on television — ESPN’s College GameDay Built by The Home Depot.
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