The agreement takes effect from the 2013-14 season and will allow Coca-Cola to supply its products at the Veltins-Arena, while also receiving branding presence at the home of Schalke. “We are delighted that a global company, and also a global brand like Coca-Cola, binds itself to Schalke 04 for the long-term,” said the club’s director of marketing Alexander Jobst. “For successful activation of this commitment, both sides will cooperate closely in the coming years.”