Puyallup, WA – July 20, 2011 – The Puyallup Fair & Events Center (PF&EC) and The Coca-Cola Company announced today a new five-year exclusive partnership. This partnership includes exclusive use of Coca-Cola products at the annual Puyallup Fair, as well as at the event venue throughout the entire year. The non-alcohol beverage sponsorship has been shared between Coke and Pepsi until the signing of this exclusive agreement with Coca-Cola.