Continental Tire signs on as title sponsor for Road America
Participating in this sponsorship deal:
About Sponsor:
Continental AG, internally often called Conti for short, is a worldwide leading German manufacturer of tires, brake systems, vehicle stability control systems, engine injection systems, tachographs and other parts for the automotive and transport industries. The company is based in Hanover, Germany. It is the world's 4th largest tire manufacturer after Bridgestone, Michelin and Goodyear. It was founded in 1871 as a rubber manufacturer, Continental-Caoutchouc und Gutta-Percha Compagnie. After acquiring Siemens VDO, it has become one of the top 5 automotive suppliers in the world.
About Property:
Road America is a road course located near Elkhart Lake, Wisconsin known as America's National Park of Speed on Wisconsin Highway 67. It has hosted races since the 1950s and hosts races in the NASCAR Nationwide Series, American Le Mans (Road America 500), SCCA Speed World Challenge Series, Grand-Am, IMSA, TransAm, Ferrari Challenge, ASRA, and AMA Superbike series. There is also a Motorplex on site which hosts karting and Supermoto events, as well as an off-road course. The venue hosts over 500 events annually and gets over 800,000 visitors per year.