Snapshot
March 23, 2015

Diageo signs on as official sponsor for Charlotte Hornets

Participating in this sponsorship deal:

Diageo logo Open uri20141112 64162 gkv2an?1415811476

About Sponsor:

Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine. Diageo's brands include Smirnoff (the world's best-selling vodka), Johnnie Walker (the world's best-selling scotch whisky), Baileys (the world's best-selling liqueur) and Guinness (the world's best-selling stout). It is also the exclusive international distributor of José Cuervo (the world's best-selling tequila) and owns 34% of Moët Hennessy, which owns brands including Moët & Chandon, Veuve Clicquot and Hennessy.

About Property:

The Charlotte Hornets are a professional American basketball team based in Charlotte, North Carolina, that competes in the National Basketball Association . They are part of the Southeast Division in the league's Eastern Conference. The team is largely owned by former NBA player Michael Jordan, who acquired controlling interest in the team in 2010. The Hornets play their home games at Time Warner Cable Arena in center-city Charlotte.

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The Charlotte Hornets have signed a contract with a global liquor company that will put the team’s logo and trademark on purple Crown Royal bags across North Carolina – the latest in a string of new sponsorship deals since the Hornets name returned to Charlotte last year.
Read more at www.charlotteobserver.com »
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