Dos Equis signs on as official sponsor for X Games
Participating in this sponsorship deal:
About Sponsor:
Dos Equis is a lager that was originally brewed by the German-born Mexican brewer Wilhelm Hasse in 1897. The brand was named "Siglo XX" ("20th century") to commemorate the arrival of the new century, and the bottles were marked with the Roman numerals "XX", or "Dos Equis" (two Xs). Dos Equis is a subsidiary of <a href="https://sponsorpitch.com/sponsors/heineken">Heineken</a>.
About Property:
The X Games is an annual sports event, controlled and arranged by the U.S. sports broadcaster ESPN (with coverage also shown on its sister network ABC), which focuses on extreme sports. The inaugural X Games were held in summer 1995 in Rhode Island. Participants compete to win bronze, silver and gold medals, and prize money.
ESPN announced today the roster of sponsors for the inaugural X Games Austin, taking place June 6-8 at Circuit of The Americas (COTA) in Austin, Texas with live coverage on ESPN and ABC. America’s Navy, Ford, GoPro and Monster Energy return as top -tier sponsors for this year’s event. Additional exclusive sponsors include Dos Equis, Dr Pepper and Harley-Davidson.
Read more at espnmediazone.com »
Comparable Deals
Nearby Deals
View cost of comparable deals
Signup as ProfessionalView Deal Details
Signup as Professional
<2>View Deal Makers
Signup as Professional