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May 14, 2015
DraftKings signs on as official sponsor for NASCAR

Participating in this sponsorship deal:

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“Pursuing ways to connect with our fans on a daily basis while enhancing their viewing experience has been paramount to NASCAR, and fantasy sports is a core tenet of that strategy,” said Steve Phelps, NASCAR executive vice president and chief marketing officer, in a statement. “We are committed to growing our fan base, increasing engagement and diversifying our audience and partnering with DraftKings will strongly support all of these efforts.”
Read more at nascartalk.nbcsports.com »
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