Majestic Athletic has held exclusive MLB jersey rights since the '05 seasonIn what would mark a significant shake up in MLB’s licensing business, Fanatics and Under Armour have quietly completed a deal that will see them team to produce UA-branded on-field jerseys starting with the '20 season. The deal would mean the end of MLB’s longtime licensing relationship with both Nike and Majestic Athletic. Starting in the spring of '20, all jerseys would feature UA branding, while Fanatics will gain broad apparel rights across MLB, with an exception being headwear that will remain with New Era. Fanatics getting such all-encompassing rights suggests a new model for sports licensing in the U.S., one other properties will surely scrutinize. Industry sources said MLB President of Business & Media Bob Bowman recently presented the new apparel deal to MLB ownership, which approved it during a conference call last week.
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