February 05, 2016
Ferrara Candy Company signs on as official sponsor for James Harden

Participating in this sponsorship deal:

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OAKBROOK TERRACE, IL--(Marketwired - Feb 2, 2016) - Since 2013, Ferrara Candy Company's Trolli® brand has encouraged consumers to celebrate being Weirdly Awesome®. Today, the leading sour gummi brand announces their partnership with like-minded star basketball player James Harden. From letting Sour Brite Crawlers get "in his head" in a new TV spot, to engaging digital and social content and a new Sour Brite gummi inspired by his iconic beard, James Harden will bring the Weirdly Awesome campaign to life in weird and awesome ways throughout 2016.
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