OAKBROOK TERRACE, IL--(Marketwired - Feb 2, 2016) - Since 2013, Ferrara Candy Company's Trolli® brand has encouraged consumers to celebrate being Weirdly Awesome®. Today, the leading sour gummi brand announces their partnership with like-minded star basketball player James Harden. From letting Sour Brite Crawlers get "in his head" in a new TV spot, to engaging digital and social content and a new Sour Brite gummi inspired by his iconic beard, James Harden will bring the Weirdly Awesome campaign to life in weird and awesome ways throughout 2016.