November 06, 2014
General Mills signs on as official sponsor for Pandora

Participating in this sponsorship deal:

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General Mills this afternoon will give out around 10,000 samples of its nine-month old product, BFast, at a free Bridgit Mendler concert in Los Angeles as part of the Pandora Presents series. The packaged-goods giant is ramping up its music-marketing game for the breakfast shake, which takes aim at millennials that skip their morning meal.
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