November 06, 2014
Harley Davidson signs on as official sponsor for Ultimate Fighting Championship

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CHICAGO (MarketWatch) -- Motorcycle maker Harley-Davidson has renewed its sponsorship deal with the Ultimate Fighting Championship, the mixed martial arts league said Monday. Harley, which has been involved with the fast-growing sport for more than three years, inked a multi-year deal with the UFC that will give it presence on pay-per-view and cable television broadcasts, along with online outlets and in the UFC's "Octagon" fighting cage. "Harley-Davidson HOG, +0.23% has been a great partner for the UFC since 2008 and we're excited to continue working with them for years to come," said Dana White, president of the UFC, in the announcement.
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