Honda signs on as official sponsor for World Cup of Hockey
Participating in this sponsorship deal:
About Sponsor:
Honda Motor Company, Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.
About Property:
The World Cup of Hockey is an international ice hockey tournament. Inaugurated in 1996, it was the successor to the previous Canada Cup, which ran from 1976 to 1991. The tournament occurred twice on an irregular basis, with the United States winning in 1996 and Canada winning in 2004. A third edition is scheduled for 2016, after which the tournament will, for the first time ever, be held on a regular basis every four years, alternating biannually with a planned all-star series between North America and Europe.
Also announced today by the NHL and NHLPA is the Scotiabank World Cup of Hockey Fan Village, a primary activation point for all World Cup of Hockey partners to connect with hockey fans from around the world in Torontofor the tournament. The festival area will celebrate not only the sport but the food, music and culture of all participating hockey nations. The Scotiabank World Cup of Hockey Fan Village will serve as the epicenter of the World Cup of Hockey for partners and fans and will be free of charge and open to the public. Specifics on fan activations will be announced at a later date.
Read more at https://www.nhl.com »
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