November 06, 2014
Honda signs on as official sponsor for X Factor

Participating in this sponsorship deal:

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When Pepsi signed on to host the first season of Fox’s “The X-Factor” in 2011, the deal was heralded as landmark: Where network sister “American Idol” had three main sponsors, “X Factor” would have just one flagship season-long backer that would have its products and messages woven into the program as well as the commercials that interrupted it.
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