Major League Baseball Properties (MLBP) and Kellogg Company today announced a multi-year agreement designating the leading cereal- and snack-maker as an official sponsor of Major League Baseball. As part of the deal, Kellogg Company will operate a nationwide sweepstakes featuring MLB branding and Club logos on supermarket in-store, point-of-sale displays and more than 27 million specially-marked packages of Kellogg's products, including Kellogg's Frosted Flakes®, Nutri-Grain Bars®, Cheez-It® Baked Snack Crackers, Keebler® cookies, Rice Krispie Treats® bars and more. Consumers will also experience the sponsorship in-market through additional text-to-win platforms and multiple local Club activations.