November 18, 2014
Kia signs on as official sponsor for LeBron James

Participating in this sponsorship deal:

Open uri20141112 50798 a0flje Lebron james (24)
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"They're also the title sponsor of the NBA and they did a lot of great promoting as far as the game," James said before Cleveland played the Indiana Pacers in Cincinnati on Wednesday. "And me being one of the top guys in our league, to try to promote the game, I thought it was fitting."
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