LAKE FOREST, Calif., Mar 18, 2014 (BUSINESS WIRE) --Kwikset®, a leading brand of the Hardware and Home Improvement (HHI) division of Spectrum Brands Holdings SPB continues to engage with consumers through strategic partnerships by sponsoring Richard Childress Racing and driver Ryan Newman during the 2014 NASCAR Sprint Cup Series Season. As part of the partnership, Kwikset will be the primary sponsor and paint scheme for Newman’s car during the NASCAR Sprint Cup Series Kansas Race in Kansas City on May 10, and will have its logo on Newman’s No. 31 car for every race during the 2014 Sprint Cup Series in an associate capacity.