March 08, 2016
Lexus signs on as presenting sponsor for Yahoo!

Participating in this sponsorship deal:

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Yahoo! Inc. (YHOO) announced today that Lexus is a presenting sponsor of Yahoo Sports' Tourney Pick'em and will also launch “GS F The Bracket,” a custom Lexus branded game around the 2016 Men’s College Basketball Tournament. In addition to Lexus connecting with fans through display, native and video advertising, “GS F The Bracket” asks fans to pick which games will reach a combined 60 points the fastest for an opportunity to win a GS F-inspired luxury vacation.
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