Snapshot
March 15, 2017

Lexus signs on as official sponsor for Yahoo!

Participating in this sponsorship deal:

Lexus logo Data?1415811134

About Sponsor:

Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has ranked among the ten largest Japanese global brands in market value. Its world headquarters are located in Toyota City, Japan, with major operational centers in Brussels, Belgium, and Torrance, California, United States.

About Property:

Yahoo! Inc. is an American multinational Internet corporation headquartered in Sunnyvale, California. It is globally known for its Web portal, search engine Yahoo Search, and related services, including Yahoo Directory, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Groups, Yahoo Answers, advertising, online mapping, video sharing, fantasy sports and its social media website. It is one of the most popular sites in the United States.[2] According to news sources, roughly 700 million people visit Yahoo websites every month.[3][4] Yahoo itself claims it attracts "more than half a billion consumers every month in more than 30 languages."[5]

Read More
“With millions of fans heading to Yahoo Sports every year to create their brackets and watch the action play out among their top college basketball teams, we’re helping brands find compelling ways to be part of that fan experience,” said Lisa Utzschneider, Chief Revenue Officer, Yahoo. “At Yahoo, we know sports fans, their passions, and how advertisers can make fun, authentic connections that drive meaningful results around the tournament.”
Read more at finance.yahoo.com »
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