November 06, 2014
Li Ning signs on as official sponsor for Chinese Basketball Association

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Li-Ning will become the official outfitter of the Chinese Basketball Association starting in the 2012-13 season after agreeing to pay the league CNY 2 billion (roughly US $314 million) over the next five years, according to a report by NetEase. NetEase also reports that Li-Ning outbid rivals Nike, adidas and Anta, the latter of whom had held exclusive apparel rights since 2004.
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