Snapshot
October 07, 2015

Lucky Brand signs on as official sponsor for Los Angeles Kings

Participating in this sponsorship deal:

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About Sponsor:

Lucky Brand Jeans is a designer denim company founded in Vernon, California, United States in 1990 by Gene Montesano and Barry Perlman. Lucky Brand is a subsidiary of the Liz Claiborne fashion company. Lucky also produces sportswear, outerwear, T-shirts and active wear. Lucky Brand products are available through the 150 company-owned stores in the U.S. and Puerto Rico and three company-owned stores in Europe. The denim products can also be bought in Canada, the United Arab Emirates as well as in Australia . In the U.S. Lucky is also sold at major department store chains including Bloomingdale's, Macy’s, Lord & Taylor, Nordstrom, Belk and Dillard’s, as well as in smaller specialty chains like Buckle.

About Property:

The Los Angeles Kings are a professional ice hockey team based in Los Angeles, California. They are members of the Pacific Division of the Western Conference of the National Hockey League . The team was founded on February 9, 1966, when Jack Kent Cooke was awarded an NHL expansion franchise for Los Angeles, becoming one of the six teams that began play as part of the 1967 NHL expansion. The Kings called The Forum in Inglewood, California , their home for thirty-two years until they moved to the Staples Center in Downtown Los Angeles to start the 1999–2000 season.

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EL SEGUNDO – October 5, 2015 - The Los Angeles Kings and Lucky Brand have announced the continuation of their partnership, to strengthen youth hockey and student athletes’ education in Southern California. This season, Lucky Brand is supporting several youth hockey development programs, including the Los Angeles Jr. Kings, the Lil’ Kings Learn to Play Hockey program, and the recently opened Education Center at the Toyota Sports Center.
Read more at kings.nhl.com »
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