March 23, 2016
Lucky Brand signs on as licensee for NASCAR

Participating in this sponsorship deal:

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Los Angeles, Calif. -- Los Angeles-based Lucky Brand, America's premier denim and lifestyle brand, has teamed up with NASCAR to create vintage inspired T-shirts. The NASCAR-licensed Lucky Brand tees evoke a feeling of authentic, all-American spirit -- true to both Lucky Brand and NASCAR's rich heritage. The initial line of signature men's retro graphic tees will be a nod to NASCAR's bold roots and the era that established them as the No. 1 form of motorsports in the United States.
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