July 18, 2016
Michelin signs on as official sponsor for 5 Seconds of Summer

Participating in this sponsorship deal:

Data 5 seconds of summer 2014
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The band's song, "Long Way Home," caught Michelin’s attentionbecause it has “great lyrics about freedom, driving, youth and relationships,” says Jennifer Smith, director of image and brands for Michelin North America.
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