September 22, 2015
Michelin signs on as official sponsor for Canadian Football League

Participating in this sponsorship deal:

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Tuesday, September 22, 2015 — (TORONTO) The Canadian Football League (CFL) announced today that Kal Tire is now a proud official partner and the official tire retailer of the Canadian Football League. The league also announced that a new partnership has been reached with BF Goodrich®, who will become the official tire of the CFL.
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