Snapshot
August 23, 2019

Michelin signs on as official sponsor for Gran Turismo Sport

Participating in this sponsorship deal:

Data Gt sport cover art

About Sponsor:

Michelin is a tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is one of the two largest tyre manufacturers in the world along with Bridgestone. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Riken, Kormoran and Uniroyal tyre brands. It is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man.

About Property:

Gran Turismo Sport is an upcoming racing video game developed by Polyphony Digital and published by Sony Interactive Entertainment for the PlayStation 4 video game console.

Read More
The French tire giant follows the FIA itself, TAG Heuer, and Toyota in becoming official partners for the flagship esports tournament. It also becomes the technical partner of tire technology for GT Sport.
Read more at https://www.gtplanet.net/michelin-gtsport-partnership/.com »
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