MODESTO, Calif., Oct. 1, 2018 /PRNewswire/ -- New Amsterdam Vodka and the National Hockey League (NHL[®]) today announced a multiyear U.S. partnership naming New Amsterdam Vodka the Official Vodka of the NHL, securing its place as the first-ever vodka brand to be a League sponsor. New Amsterdam Vodka will be featured in NHL programming throughout the regular season and the Stanley Cup[®] Playoffs, as well as during the league's premier events, including the NHL Winter Classic[®], NHL Stadium Series™ and NHL[®] All-Star Game.