January 11, 2016
New Balance signs on as official sponsor for England and Wales Cricket Board

Participating in this sponsorship deal:

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The ECB have had New Balance in their sights since adidas secured a 10-year £750m agreement with Manchester United at the start of last year when they made it clear — because of the huge football cost — that they were not going to extend their cricket deal with England and were downgrading its importance.
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