February 05, 2015
New Balance signs on as official sponsor for Liverpool FC

Participating in this sponsorship deal:

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Liverpool announce record-breaking £300m kit deal with New Balance from next season Warrior, Liverpool's current kit supplier, is a subsidiary of New BalanceThe new deal does not compromise Warrior's six-year deal from 2012-13 Liverpool's entire additional merchandise package could raise £300millionIt is the biggest kit supplier deal in the history of the clubNew Balance will sell Liverpool products in its 500 stores across the world 
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