Snapshot
June 12, 2018

Nike signs on as licensee for Snapchat

Participating in this sponsorship deal:

Nike logo Snapchat logo

About Sponsor:

Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$18.6 billion in its fiscal year 2008 . As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.

About Property:

Snapchat is a video messaging application created by Evan Spiegel, Bobby Murphy, and Reggie Brown,[3] when they were students at Stanford University .[4][5][6] Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps (as of September 2015, the range is from 1 to 10 seconds),[7] after which Snapchat claims they will be deleted from the company's servers.

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Other Adidas kits available include 2010 winners Spain, Belgium, Sweden, hosts Russia, Argentina, Colombia, Mexico, Japan and Egypt. Meanwhile, Nike kits available include France, Poland, Portugal, Croatia, Saudi Arabia, Nigeria, Australia and South Korea.
Read more at www.thedrum.com »
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