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November 06, 2014
Panini America signs on as official sponsor for Kobe Bryant
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Panini America signs on as sponsor for Kobe Bryant
There's little doubt that Los Angeles Lakers guard Kobe Bryant is the hottest marketing commodity in the NBA. Just look at jersey sales as a metric - his No. 24 is the top NBA jersey across the world.
Read more at www.cnbc.com »
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