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November 06, 2014

Panini America signs on as licensee for National Hockey League (NHL)

Participating in this sponsorship deal:

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About Sponsor:

Panini is an Italian company headquartered in Modena, Italy, named after the Panini brothers who founded it in 1961.[1] The company produces books, comics, magazines, stickers, trading cards and other items through its collectibles and publishing subsidiaries.[2][3] Panini distributes its own products, and products of third party providers.[4] Panini maintains a Licensing Division to buy and resell licences and provide agency for individuals and newspapers seeking to purchase rights and comic licences.[5] Through Panini Digital the company uses voice-activated software to capture football statistics, which is then sold to agents, teams, media outlets and video game manufactures.[6]

About Property:

The National Hockey League (NHL; French: Ligue nationale de hockey—LNH) is a professional ice hockey league in North America, currently comprising 31 teams: 24 in the United States and 7 in Canada. The NHL is considered to be the premier professional ice hockey league in the world,[3] and one of the major professional sports leagues in the United States and Canada. The Stanley Cup, the oldest professional sports trophy in North America,[4] is awarded annually to the league playoff champion at the end of each season.

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Published April 23, 2012, Page 5 Following a tumultuous 2011 NFL season in which the league’s labor difficulties made business difficult, Panini America has renewed its NFL trading card license while also renewing complementary rights with the NFL Players Association. The multiyear deal includes licenses for cards, stickers and sticker albums. It also includes international rights. The deal expands the number of annual card set releases to 18 from 15.
Read more at www.sportsbusinessdaily.com »
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