July 06, 2015
Pennzoil - Quaker State signs on as official sponsor for Live Nation

Participating in this sponsorship deal:

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LOS ANGELES, July 6, 2015 /PRNewswire/ -- Live Nation Entertainment and ShellOil Products US today announce a marketing alliance for Shell to become the official fuel sponsor and Pennzoil to become the official lubricants sponsor at eight of Live Nation's amphitheaters across North America. As part of this relationship, the Pennzoil brand is extending its collaboration with Live Nation, which began in October 2014 with Backseat Pass, a video series on a custom-designed site with musical artists performing a song in the backseat of a moving vehicle, bringing to life the natural connection between music and cars in a compelling way. The footage of artists performing is captured by Live Nation and distributed for fans on a Pennzoil-branded microsite ( that also features a fan-facing promotion, awarding a lucky fan with a VIP flyway experience to a Live Nation festival of his or her choice and content highlighting Pennzoil's new product technology.
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