Pinnacle Foods signs on as official sponsor for Richard Childress Racing
Participating in this sponsorship deal:
About Sponsor:
Pinnacle Foods Group LLC is a leading packaged foods company headquartered in Mountain Lakes, New Jersey, owned by The Blackstone Group. Pinnacle Foods is a key player in the shelf stable and frozen food categories and their products can be found in more than 85% of American households.
About Property:
RCR Enterprises, LLC, doing business as Richard Childress Racing, is a NASCAR team based in Welcome, North Carolina, and is owned and operated by former driver Richard Childress. The team currently fields the #27 Menards Chevrolet for Paul Menard, the #29 Budweiser/Jimmy John's Chevrolet for Kevin Harvick, and the #31 Caterpillar Inc./General Mills Chevrolet for Jeff Burton in the Sprint Cup Series. In the Nationwide Series, the team fields the #2 OneMain Financial Chevrolet Impala for Elliott Sadler, the #3 AdvoCare Chevrolet for Austin Dillon, and the #33 Rheem/Menards/South Point Hotel, Casino & Spa Chevrolet for various drivers. In the Truck Series, the team fields the #2 Chevrolet Silverado for Tim George, Jr. and Brendan Gaughan, the #3 Bass Pro Shops Chevrolet Silverado for Ty Dillon and the #22 Rip It Chevrolet Silverado for Joey Coulter in the. RCR also runs developmental drivers in the ARCA Racing Series, fielding the #31 Chevrolet for Tim George, Jr.. RCR has fielded cars for notables such as Dale Earnhardt, Ricky Rudd, and Neil Bonnett. RCR has had at least one car in every Cup race since late 1972, the longest such active streak.