November 06, 2014
Pop Tarts signs on as official sponsor for Live Nation

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Kellogg’s Pop Tarts and Live Nation are re-teaming for Crazy Good Summer, a concert series that has been expanded from two to three shows this year. Confirmed performers include Owl City and Hot Chelle Rae, who will co-headline the first event in Atlanta in June. Additional events will include Demi Lovato and Chris Wallace in July, with a finale set for August featuring Austin Mahone, Ryan Beatty, Conor Maynard and Bridgit Mendler. Cities for the next two shows will be announced via Pop Tarts’ official Facebook page. The series will support the debut of just-launched Peanut Butter and Chocolate Peanut Butter Pop Tarts, the brand’s biggest launch in 25 years, and was booked by Live Nation.
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