Powerade signs on as official sponsor for Damian Lillard
Participating in this sponsorship deal:
About Sponsor:
Powerade is sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade. As of December 2010, Powerade has grown to take 21.7 percent of the United States market in its category, compared to Gatorade's 77.2 percent.
About Property:
Damian Lamonte Ollie Lillard (born July 15, 1990) is an American professional basketball player for the Portland Trail Blazers of the National Basketball Association (NBA). Lillard is a 6 ft 3 in (1.91 m) point guard from Oakland, California who played collegiately for Weber State University.
From overlooked high-school recruit to unknown mid-major college star to one of the best professional basketball players in the world, Damian Lillard’s improbable rise has been driven by sheer grit and determination. In his first advertising campaign as POWERADE®’s new brand ambassador, Lillard shows the kind of hard work it took to ascend from consummate underdog to one of the greatest players in the game.
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