March 14, 2017
Powerade signs on as official sponsor for Damian Lillard

Participating in this sponsorship deal:

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From overlooked high-school recruit to unknown mid-major college star to one of the best professional basketball players in the world, Damian Lillard’s improbable rise has been driven by sheer grit and determination. In his first advertising campaign as POWERADE®’s new brand ambassador, Lillard shows the kind of hard work it took to ascend from consummate underdog to one of the greatest players in the game.
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