January 26, 2016
Powerade signs on as official sponsor for Kontinental Hockey League

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In the run-up to the All-Star Game, in which star hockey players from Russia, Europe and North America display their skills and astound a huge audience around the globe, another world-famous name decided to join forces with the biggest sporting league on the Eurasian continent. At the pre-match press conference, KHL President Dmitry Chernyshenko announced that Coca-Cola Russia has signed a partnership agreement with the Kontinental Hockey League for a minimum of three years.
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