Cincinnati-based P&G to serve as presenting sponsor of second-largest annual rhythm and blues music festival in the nation Festival goers enjoy the music in Paul Brown Stadium in 2014.(Photo: Enquirer file)Buy PhotoStory HighlightsThis year's festival, July 24 and 25, will cap a month of blockbuster events Downtown, including the 2015 Major League Baseball (MLB) All-Star Game and events at Great American Ball Park (July 10-14). Country music megastar Luke Bryan brings his "Kick up the Dust Tour" on July 18 to Paul Brown Stadium.P&G is the new lead sponsor for Cincinnati Music Festival, nation's second oldest rhythm and blues festivalProcter & Gamble has expressed interest in eventually growing the music festival into a regional event, adding satellite concerts, more artists and an educational component.