November 06, 2014
Procter & Gamble signs on as official sponsor for Demi Lovato

Participating in this sponsorship deal:

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CINCINNATI--(BUSINESS WIRE)--Platinum-selling music artist, 2014 People’s Choice Awards Favorite Female Artist and purveyor of female empowerment Demi Lovato is thrilled to announce The Radiant Collection, from Procter & Gamble’s (P&G) leading feminine protection brands Tampax® and Always®, as a tour sponsor to encourage young women to have the confidence to wear what they want every day of the month. As sponsors of Demi’s Neon Lights Tour, Tampax and Always will provide young women with the opportunity to show off their Radiant style online and onsite in the Be Radiant concert photo booth.
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