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November 06, 2014
Procter & Gamble signs on as official sponsor for National Hockey League

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TORONTO -- The National Hockey League® today announced a partnership with Crest Canada, one of the country's largest oral care brands, for the 2014-15 season. The Official Partner of the NHL has also signed NHL player Martin St. Louis as the official spokesperson for its newest product, Crest Sensi-Relief, which is available in stores nationwide. Along with his wife, Heather, the St. Louis' will be featured in a national print ad campaign this fall. St. Louis, winner of the 2003-04 Stanley Cup®, has played in more than 1,000 games over his 15 seasons in the NHL. He is also the winner of numerous NHL Awards™, including the 2003-04 Hart Trophy as League MVP, and is a six-time NHL All-Star.
Read more at www.nhl.com »
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