May 27, 2015
SABMiller signs on as official sponsor for NBA Canada

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The beer used to be sold at Air Canada Centre because it was distributed in Canada by Molson Coors Brewing Co. through a deal with SABMiller PLC. That relationship ended on April 1, as SABMiller decided to take over the task of marketing its brands to Canadians. But it also meant that MGD no longer benefited from Molson’s relationship with Toronto’s pro basketball team. It is no longer sold at concessions in the ACC or bars in the arena.
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