<p>The three-year deal commences following the completion of the 2009/10 football season. The new Sponsorship package gives Samsung additional rights. <p>The deal was unveiled by the club and its principal partner today at Chelsea FC's training base in Cobham. <p>Samsung has been a sponsor of the premiership club since 2005 when it agreed a deal worth an estimated £55m over five years. <p>Chelsea FC CEO Peter Kenyon decline to comment on the financial investment but said the deal would mutually benefit both club and sponsor. <p>Last month premiership rival Manchester United also signed a lucrative sponsorship deal with US finance brand Aon.<p>