Snapshot
November 06, 2014

Sharpie signs on as official sponsor for Bristol Motor Speedway

Participating in this sponsorship deal:

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About Sponsor:

Sharpie is a manufacturer of writing instruments whose products are sold in over 20 countries. Originally a name designating a single permanent marker, the Sharpie brand has been widely expanded and can now be found on a variety of previously unrelated permanent and non-permanent pens and markers formerly marketed under other brands.

About Property:

Bristol Motor Speedway, formerly known as Bristol International Raceway and Bristol Raceway is a NASCAR short track venue located in Bristol, Tennessee. Constructed in 1960, it held its first NASCAR race on July 30, 1961. Despite its short length, Bristol is among the most popular tracks on the NASCAR schedule because of its distinct features, that include extraordinarily steep banking, an all concrete surface, two pit roads and stadium-like seating. Recently it was named one of the loudest Nascar tracks.

Activation Locations
Read More
(Bristol, Tenn., August 21, 2003) - Sharpie®, the popular brand of permanent markers and part of the Newell Rubbermaid (NYSE: NWL) portfolio of leading brands, today announced at Bristol Motor Speedway (BMS) that the brand is extending its sponsorship of the NASCAR Winston Cup night race held in August, the Sharpie 500, through 2008. The announcement comes just two days before the running of the Sharpie 500 on Saturday, August 23, the third-year of the sponsorship. The race is considered by many to be the premiere NASCAR Winston Cup event on the 36-race schedule and features the short track excitement that Bristol consistently delivers, all under the lights.
Read more at www.sharpie.com »
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