November 06, 2014
Sports Authority signs on as naming rights partner for Boston Celtics

Participating in this sponsorship deal:

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The C's tomorrow are expected to unveil a 12-year multi-million dollar naming rights deal with The Sports Authority Ltd., the Ft. Lauderdale, Fla.-based sporting goods retailer. Under the deal, the Celts' 23,000-square-foot training center will be christened the Sports Authority Training Center at HealthPoint.
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