Strauss Brands signs on as licensee for CrossFit
Participating in this sponsorship deal:
Agency:
About Sponsor:
Based in Franklin, Wisconsin and founded in 1937, Strauss Brands is a producer of meat and livestock products including veal, beef, lamb, and chorizo.
About Property:
CrossFit is a branded fitness regimen created by Greg Glassman[1] and is a registered trademark of CrossFit, Inc.[2] which was founded by Greg Glassman and Lauren Jenai[3] in 2000.[4][5] Promoted as both a physical exercise philosophy and also as a competitive fitness sport, CrossFit workouts incorporate elements from high-intensity interval training, Olympic weightlifting, plyometrics, powerlifting, gymnastics, girevoy sport, calisthenics, strongman, and other exercises.
"Our community believes athletes must take a 360-degree approach to a healthy lifestyle," said Bruce Edwards, CrossFit Inc. COO. "Due to the physical intensity of our workouts, a critical component of a complementary diet is protein—it provides energy and fuels performance. We're proud to welcome a partner that can educate and propel our workouts forward."
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