DAYTONA BEACH, Fla. (October 6, 2017) – NASCAR and The Weather Company, an IBM Business (NYSE: IBM), announced today a multi-year agreement that will optimize the weather-related decision process for NASCAR as it incorporates hyper-local weather data and forecasts into their races to improve race-day operations and fan engagement. As part of the agreement, The Weather Company, via The Weather Channel brand, becomes the Official Weather Partner of NASCAR.