Snapshot
October 06, 2017

The Weather Channel signs on as official sponsor for NASCAR

Participating in this sponsorship deal:

Data 7569886e 0a8b 4460 bc64 d028672dde70

About Sponsor:

The Weather Channel is an American basic cable and satellite television channel that is owned as a joint venture between NBCUniversal, and investment firms Blackstone Group and Bain Capital. The channel broadcasts weather forecasts and weather-related news, along with documentaries and entertainment programming related to weather. The channel's headquarters are located in a high-rise at the Interstate North complex in the Cumberland area of metro Atlanta, Georgia, in unincorporated Cobb County near the intersection of Interstates 75 and 285 .

About Property:

National Association for Stock Car Auto Racing (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock-car racing.[1] Its three largest series are Monster Energy Cup, the Xfinity Series, and the Camping World Truck Series.

Read More
DAYTONA BEACH, Fla. (October 6, 2017) – NASCAR and The Weather Company, an IBM Business (NYSE: IBM), announced today a multi-year agreement that will optimize the weather-related decision process for NASCAR as it incorporates hyper-local weather data and forecasts into their races to improve race-day operations and fan engagement. As part of the agreement, The Weather Company, via The Weather Channel brand, becomes the Official Weather Partner of NASCAR.
Read more at https://www.nascar.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional