Snapshot
November 06, 2014
Toyota signs on as official sponsor for B.A.S.S.

Participating in this sponsorship deal:

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“We’ve learned that there’s a family aspect to the sport,” she said, noting how BASS provides Toyota with a platform to showcase not only its full-sized pickups like the Tundra, but also its sedans, such as the Camry. “It’s a true example of a 360-[degree] approach.”
Read more at https://www.sportsbusinessdaily.com »
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