November 06, 2014
Volvic signs on as official sponsor for Tough Mudder

Participating in this sponsorship deal:

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The 2014 activation, worth £550,000, aims to drive awareness and engagement of the ‘Volcanicity’ concept across the UK, and will be activated on Facebook by We Are Social, who have created a bespoke #GotTheBottle app which will showcase fans’ best Tough Mudder moments.
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